Recruitment and Outreach Specialist

The North Carolina Child Treatment Program (NC CTP) is a collaborative initiative within CCFH. NC CTP has been in operation since 2006, serving as a statewide platform for the implementation and support of child trauma mental health EBTs. In 2013, the North Carolina General Assembly awarded NC CTP an annually-recurring appropriation, administered by the NC Division of Child and Family Well-Being (NC DCFW), to support an array of child trauma mental health EBTs across North Carolina. Currently, NC CTP disseminates seven EBTs across North Carolina.

Work Performed:
 Develop and implement a comprehensive recruitment strategy to attract licensed and licensed-eligible mental health clinicians for evidence-based treatment training
 Conduct a recruitment needs assessment of our current NC CTP recruitment and outreach strategies; Assess current outreach and reach of NC CTP training and dissemination.
 Outline competitors and adapt messaging to outline CTP’s unique selling points (value proposition and showcase high-achieving clinicians.
 Identify successful recruitment strategies based on best practices
 Identify potential tools, resources, and technology systems to enhance program recruitment efforts
 Conduct outreach to mental health agencies; mental health and counseling practices; licensing boards and members; conferences and meetings; universities, community organizations, and online platforms to promote NC CTP; Identify and use a variety of contacts for recruiting trainees. Resources include:
 Develop and distribute marketing materials to raise awareness of NC CTP
 Develop and promote a social media approach to recruiting, marketing, and outreach for NC CTP
 Develop a pipeline of viable candidates
 Develop contracts with agencies and organizations that expand the capacity of NC CTP
 Target certain regions and populations: rural areas; marginalized populations; diverse professional groups; HBCU initiatives
 Prepare weekly reports for the NC CTP Director on progress and opportunities
 Work with the NC CTP Director; Training Director and NC CTP team to schedule, enroll participants, and initiate training contracts
 Utilize the Center’s social media to align with CCFH branding recommendations and increase brand awareness.
 Identify underrepresented and unrepresented counties where there are limited or no trained clinicians are the highest priority.
 Target rural counties and Eastern and Western counties, Southeast, and North NC.
 Implement face-to-face outreach efforts in specific areas or at events with underrepresented populations is the most effective strategy.
 Market to agencies that have not typically sought training with NC CTP.
Leadership and Collaboration:
As part of NC CTP Senior Management:
 Provide leadership and guidance in recruiting for NC CTP and support to NC CTP staff on outreach and contracting.
 Foster a culture of innovation, collaboration, and continuous improvement.
 Collaborate to align recruitment and outreach management efforts with NC CTP and CCFH organizational objectives.
 Communicate effectively with internal and external stakeholders to promote transparency and accountability.

The above statement describes the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Education/Training:
Professional Degree Required (AA, BA, Masters)

Experience and Skills:
 Sales and/or recruiter experience required (3-5 years)
 Familiarity with NC communities and mental health care systems
 Strong working knowledge of human service systems for youth, young adults, and families and an ability to bring together and collaborate with diverse community partners
 Presentation skills include talking with small and large groups about NC CTP
 Strong writing skills, social media skills, and public relations experience
 The ability to problem-solve barriers while being sensitive to maintaining professional relationships
 Excellent oral and written communication skills with proven effective organizational and time management skills
 Foster diversity, equity, and inclusion through words, actions, and attitude
 Must be available to work at various, unanticipated sites throughout North Carolina
 Ensures NC CTP values and mission are included in all recruiting endeavors
 Travel required (50%+) travel and work in counties throughout NC
 Valid NC Driver’s License
Some evening and weekend hours.
Physical Requirements:
 Extended sitting (up to 8 hours per day).
 Ability to drive
 Keyboarding
 Ability to work in different (changing) locations.
 Ability to move or lift at least 50 pounds.
 Ability to climb stairs.
 Ability to perform duties in an active environment with changes in climate and noise level.
 Requires regular kneeling, bending, and sitting on the floor.
 Drive in all types of weather.
 Ability to travel by car up to 50%.