Fundraising should be easy, and it should work. But most nonprofit leaders struggle to come up with an effective fundraising strategy. They spend a ton of money on websites that don’t bring in new donors. They need to send fundraising emails, but are not sure where to start. When leads slow down, they’re at a loss for how to get them going again. The secret to solving these problems is an email marketing funnel.
Participants will learn practical and realistic tips on:
As a nonprofit professional, if you're scrambling for a way to communicate your accomplishments to your supporters but instead finding yourself putting out fire after fire, read this. With fewer resources to go around, it's no longer about demonstrating that programs are being accessed by those they aim to support. The pressure has now shifted towards showing that social impact objectives are being met…and because there is not a ‘one size fits all' approach to evaluating impact, it’s a more technical and difficult calculation to navigate.
Have you wondered how current trends may affect your ability to attract funding? This webinar will provide an overview of current trends in philanthropy including:
Instagram (IG) has a monthly active user base of one billion and has continuously added peer-to-peer fundraising features to its platform in recent years. The resources below help you evaluate whether setting up a business account on Instagram to use for visual storytelling is appropriate to your nonprofit's social media strategy.
Nonprofits receiving federal funds must comply with "the Code of Federal Regulations (CFR), Office of Management and Budget (OMB) cost principles, and the terms and conditions of your assistance agreement." The U.S.
Anniversary or other milestones can be a golden opportunity for renewing relationships, sharing your organization's impact, and possibly raising some extra funds. Many of the resources below agree: if you want to have an anniversary event or digital campaign, start planning early!
Getting Started with Your Anniversary Plan
Considering a capital campaign? Where do you start? Start by asking and answering six vital questions designed to prepare your nonprofit to enter the process. Designed for executive directors, development leaders and board members, this session will allow you to consider the questions for your own organization while exploring real-world examples from professionals with more than 18 years of capital campaign fundraising experience.
Are you a nonprofit trying to fundraise? You have a board – and believe it or not, your board should function as a fundraising machine. If it runs more like a college clunker than a luxury sedan, join this webinar to learn to:
The 2017 Nonprofit Management Master Class Lecture by Dr. Adrian Sargeant presented at Columbia University School of Professional Studies talks about the social psychology involved in cultivating donor relationships. In particular, about how donor satisfaction shifts over the course of the donor's relationship to the organization and what style of communication fundraisers can employ to engage the donor's sense of connection to the cause championed by your nonprofit.
Kindful's ebook, The Ultimate Guide to Optimizing Your Donor Lifecycle,* looks at strategies to acquire and continuously engage donors via audience segmentation and keeping tabs on basic metrics. Aside from calculating your donor conversion rate and donor retention rate, the resource also advocates for "upgrading" donors to become major donors or make recurring gifts. The resource is broken into the following sections: