Strategic Communication

Kathy Ridge, Founder and CEO, LevRidge Resources, LLC

We now know a single vaccine will not instantly obliterate the COVID virus. Instead, we must depend on personal behaviors, along with contact tracing and vaccines, to decrease infection rates. As organizations face an unknown future, how do we plan, prepare, and organize for the ‘lost horizon’ that is 2021 and the post-virus world?

You don’t need a new strategic plan – you need a short-term business plan based on what you do know to get through the next 18 months and develop more resiliency.

Bellwether Education Partners' COVID-19 Strategic Planning Toolkit for Education & Nonprofit Leaders is an easy-to-use resource that aids leaders in making rapid decisions and actionable plans during the global COVID pandemic.

This Nonprofit Learning Lab resource entitled, Creating a Case Statement: Step-by-Step Guidebook, describes the purpose, development and essential elements of a case statement. This guidebook includes activities and worksheets to help executive leadership, board members, key volunteers and staff with developing their case statement's core content. 

How to Succeed at Digital Marketing as a Nonprofit (provided by Mailchimp) discusses why marketing can be challenging for nonprofits; breaks down the steps to create a nonprofit marketing budget; and offers up digital marketing strategies that can be employed along with a list of free marketing tools and marketing grants available for nonprofits.

The pandemic has reshaped your fundraising strategy, whether you have been actively fundraising during the past few months or you need to start getting back up to speed. As North Carolina reopens in phases, nonprofits are taking a similar phased approach to their fundraising activities. Join Mary Moss, Kim Glenn, and Jeanne Murray from moss+ross llc for an interactive discussion with tips and examples that will help you reboot your fundraising in phases.

Watch now!

COVID-19 has upended all of our carefully constructed strategies and plans for 2020. As nonprofit leaders, the critical and unprecedented task before us is to ensure that we are continuing to fulfill our missions by:

As a nonprofit organization, it's important to connect with people. Investing 30 minutes on two or three days a week, your nonprofit can substantially raise your organization's visibility, build your brand, and use LinkedIn's capabilities to leverage existing connections to reach a wider audience of not only the people you know, but also the people they know. Presented by Michelle Weathersby, CEO & Executive Leadership/Career Coach & Consultant of LENS Consulting Firm, this webinar will explore:

Transparent communication is a value that many nonprofit teams value. In times of prosperity, calm teams have plenty of time to craft thoughtful messages to stakeholders. All bets are off in a crisis: the need to be transparent remains, but time is of the essence. This webinar explores practical tips and strategies to stay on message during a crisis and focus on the most important messages and most effective methods.

Individuals on a nonprofit team are likely to cope and react differently to a crisis. For some, a crisis is a challenge to be conquered; they enjoy being tested, working under pressure, and the opportunity to experiment and innovate. For others, a crisis causes panic and decision paralysis; their short attention spans grow shorter and nerves are on edge. This webinar presents five strategies to equip your diverse team to weather an active or future crisis.

Telework has been a reality for many nonprofits for quite some time. But until recently, remote workers comprised a small percentage of the workforce. In today’s world, the ability to mobilize a larger remote workforce is a key part of keeping a nonprofit up and running during a crisis. This webinar offers practical tips to inspire and build trust and meaningful connections among teams that are meeting online or by phone.