Resource Library

What major donors want to hear in appeals and results donors/investors wish to see as an outcome of their charitable contributions.

Creating policies for official and personal use of social media by your organization's personnel.

Guide for creating social media goals, staging online campaigns, and measuring outcomes.

Use this sample nonprofit crisis communications plan template to ensure that you respond promptly, accurately, and confidently during an emergency--and in the hours and days that follow.

Filled with examples of what to do and what to avoid, the guide seeks to help you select images that will create impactful campaigns, fundraise for your cause, and effectively raise awareness.

Conversations between doing incredible things in response to the COVID-19 pandemic in our community.

Seven questions to help think strategically while crafting letters to legislators, fundraising asks, program proposals, and other requests.

(December 10, 2020 webinar) In this session, you’ll learn how to pivot your messaging, framing, storytelling, and advocacy to show your most important audiences why your work matters in a post-COVID-19 world. Real-world examples will highlight both successful and failed campaigns in the era of COVID-19 and post-COVID-19 advocacy, and break down best practices to effectively reach your target audience.

(December 10, 2020 webinar) Based on advocacy data and research, this session offers tips, tools, and next steps for speaking to the right audiences, with the right message, in the right place to build an authentic and effective narrative about the future of essential work.

(December 10, 2020 webinar) Whether you’re telling the story through a grant proposal, a video message, a radio announcement, or one-on-one, you can use storytelling structure to help your donor see their role in making your mission a success.

(December 9, 2020 webinar) In this session, you’ll explore strategic scenario planning, risk management, and continuity planning as part of your strategic planning process; think through incorporating strategic communications, building out the role of your board, and identifying the right expertise to guide your planning; discuss examples from small organizations with six-figure budgets to those with large multi-million dollar fundraising campaigns; and leave with practical examples and ideas for creating your own strategic planning processes to face the future realistically.

(December 10, 2020 webinar) Using a pre-session assessment, this session will help you learn to read the emotional and interpersonal needs of a situation, navigate outside your comfort zone, and feel empowered to meet the demands of any situation.

(December 9, 2020 webinar) This session will introduce a public values framework and process nonprofits can use to inform your community engagement, strategic planning, capacity building, grant proposals, and program decisions. You’ll also learn how to bring together diverse public, private, and nonprofit agencies to find common ground, build support and create vision for your community’s shared future.

Explores "strategies to effectively communicate program data with external stakeholders such as policymakers, funders, and clients."

Collection of resource for choosing type of planned giving programs you might start, how to market planned giving, and sample appeal letters.