The Center's resource library has over 800 items covering the breadth of topics in nonprofit management. Find answers to your questions plus articles, sample policies, checklists, and more.
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Use Email to Build Relationships and Achieve Marketing Glory
Consider how often you check your email every day versus how often you visit other organizations' websites. Other people spend more time in their own inboxes, too. When it comes to cultivation, email marketing is king.
The Five Parts of the Perfect Pitch
You've got a handful of minutes to pitch your nonprofit. What do you say?
Stories or Data: Which Makes the Stronger Case?
A case-study from storytelling expert Andy Goodman details which works more: stories or data?
Smart Chart for Communications 3.0
The Smart Chart 3.0(TM) will help you assess your strategic decisions to ensure that your communications strategy delivers high impact.
9 Truths about Black Holes and Dark Risks
This Common Ground article, 9 Truths about Black Holes and Dark Risks, outlines nonprofits' dark risks - the controversial risks that cause many nonprofit leaders to look away - and strategies to shed light on them.
Sample Photo Permission
It's important to get permission before using your constituent's images or photo in your own marketing. This resource provides a sample policy you may adapt for your organization.
Ready for a Media Interview?
Rick Gove shares his expertise on preparing for a media interview
Marketing + Donor-Centered Fundraising = Direct Mail Success!
The craft of direct mail fundraising grew out of what used to be called "direct mail marketing," best known to the general public as "junk mail" because all too often, it advertises goods or services the recipient has absolutely no interest in. Use these tactics to make an impact with your mail.
Empower Your Employees to be Mini-Marketers
Your employees are walking billboards for your organization 24 hours a day, seven days a week. The key to harnessing the positive press is to empower your employees so they’re minimarketers for your organization, whether they realize it or not.
Crisis Communication Plan Nonprofit Toolkit
Sample crisis communication plans that you may adapt for your organization.
Always On The Record: Crisis Communications
Communication is key, especially in a crisis. Read these practical tips from the Nonprofit Risk Management Center (NRMC) on how to present your nonprofit to the media during a crisis.
Economic Impact: A New Approach for Proving Outcomes
Measuring economic impact is an often overlooked way to define, measure, and communicate your nonprofit's value.
A Practical Guide to Integrated Communications
Learn how to create a cohesive integrated communications plan to keep people in the loop about your organization and the amazing things it accomplishes and more.