Making Your Nonprofit’s Case: Back to Basics

1 hour, 32 minutes

Whether you’re applying for funding, pitching a new program initiative, lobbying for a policy solution, or asking for a raise, your success hinges upon your ability to make your case. In this session, you'll get back to the basics of how to get what you need and want for your nonprofit. Using real-world examples shared by participants, we’ll walk through the steps of clarifying your goals and desired outcomes, understanding your audiences, mapping your resources, and choosing the strategy and tactics that make sense for your organization. This session will equip you with the basic strategic framework to make your strongest case to any audience.

This is Session 1 in our Making Your Nonprofit's Case Series. Advocacy is a broad concept that encompasses strategies and communications that advance a nonprofit’s mission. This 3-part series from the North Carolina Center for Nonprofits is designed to equip nonprofit leaders with a better understanding and concrete tools to be more effective advocates for your missions. Participants will define goals, audiences, and resources as they develop advocacy strategies and tactics; study proven narratives and practical storytelling tools; and identify and track data that supports the need for the organization’s programs. 

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Presenter Information:

Lisa Hazirjian, Founder, Win Together Consulting