Express Lane Strategies is a progressive consulting firm based in North Carolina that leverages years of experience public relations and on the ground relationships to provide the highest level of services. We provide creative and branding development, website design, strategic communications, public relations, nonprofit marketing, graphic design, and campaign strategy for people who are working to make the world a better place.
Branding
Instagram (IG) has a monthly active user base of one billion and has continuously added peer-to-peer fundraising features to its platform in recent years. The resources below help you evaluate whether setting up a business account on Instagram to use for visual storytelling is appropriate to your nonprofit's social media strategy.
Just as other organizations do, nonprofits should act to protect intellectual property they create and refrain from infringing on others' works. Whether taking photographs at your event for later use in promotional materials, having a volunteer create your nonprofit's mission statement video, or commissioning educational or program curriculum, nonprofits should ensure they have proper intellectual property rights to content they use.
Nonprofits & Copyright Law
Communications Toolkit: A Guide to Navigating Communications for Social Impact - Currently in its 4th edition, this resource covers nearly every topic in communications, whether the purpose of the messing is to raise funds or raise awareness.
The Nonprofit Show is a webcast created by the American Nonprofit Academy.
External communication policies for the organization's official use of social media
Your nonprofit's response to a crisis or bad publicity greatly affects your organization's reputation. Use this sample nonprofit crisis communications plan template to ensure that you respond promptly, accurately and confidently during an emergency, and in the hours and days that follow that crisis. (Bloomerang, 2016)
Seeing is Believing: A Guide to Visual Storytelling Best Practices provides tips on harnessing the power of images and other visual mediums to tell your nonprofit's story.
"If harnessed correctly, social media can be the perfect medium for any non-profit organization's volunteer recruitment arsenal. [...] Employing social media allows those recruiting to be proactive by opening new doors, enlarging the organization’s social network, and increasing the likelihood of onboarding new volunteers," writes Jerome Tennille.
Improve the effectiveness of your e-newsletter with these 11 tips from Common Ground.