Storytelling

  • You Can Succeed in Public Relations without a Full-Time Professional

    The Common Ground article, You Can Succeed in Public Relations without a Full-Time Professional, offers tips to help your organization do effective PR without a full-time professional.

     

  • The 10 Immutable Laws of Storytelling

    An ages-old artform, storytelling is a powerful way to capture your audience's attention, whether they're donors, potential donors, grantmakers, media, policymakers, or prospective volunteers. Communications consultant, trainer, and speaker Andy Goodman offers ten "laws," or must-haves for good storytelling.

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