Modern Nonprofit Email Newsletters: How to Redesign Yours for More Engaged Readers and Greater Impact

According to Nonprofit Marketing Guide's 2024 Nonprofit Communications Trends Report, 40% of nonprofits said they hadn’t redesigned their email newsletter template since 2020 or earlier or didn’t know when their last redesign was.

A LOT has changed since 2020 in the world of email marketing and we’re going to help you catch up with the times! Join this webinar to discover how email newsletters have transformed over the years (remember when 2 columns were all the rage?) and what you need to do to modernize your email newsletter template. We’ll also look at ways to make your newsletters more relevant and therefore more impactful.

You'll learn how to:

• Apply Best Design Practices: Gain insights into the latest design trends and best practices to make your newsletters visually appealing and easy to read.
• Write Compelling Subject Lines: Master the art of crafting subject lines that increase open rates and get your readers’ attention.
• Design for Clicks: Learn how to create engaging calls-to-action and layout ideas that encourage more people to click through to your website.
• Personalize Your Content: Discover techniques for personalizing your newsletters to create a more meaningful connection with your supporters.
• Implement Conditional Content: Explore the use of conditional content to tailor your messages based on the preferences and behaviors of your recipients.

Participants can earn 1 CFRE credit.