Why Your Annual Report Should Be a Marketing Tool and Not a Snooze

Is your annual report a real bore? A good annual report goes beyond pages of financial data and compels your audience to take action. In this session you will discover:

• What an annual report is and what it isn’t.
• How to determine whether you need one.
• The best way to write the report for your target audience.
• The most common mistakes to avoid.
• Tips for creating an engaging annual report.

You’ll walk away with all the tools you need to create an annual report that spotlights your organization and energizes your donors!