In Fall 2012, Charity Dynamics and NTEN partnered to develop a first-of-its-kind donor engagement survey, which sought to understand how people prefer to engage with nonprofits across traditional and digital media. The results of the study unequivocally clarify the importance of being a donor's #1 nonprofit of choice: Nonprofits that establish themselves as a donor's favorite charity are more likely to receive greater support from the donor—not just in terms of financial contributions, but also through sharing information, volunteering, event participation, and issue advocacy.