Finding quality images to use in your nonprofit's marketing or fundrasing materials is made easier by snapping your own shots. However, it's important to get permission before using your constituent's image (photo and video) or testimonial in your own marketing. This resource provides a sample policy you may adapt for your organization.
Rick Gove shares his expertise on preparing for a media interview.
© North Carolina Center for Nonprofit Organizations, Inc. From Common Ground, a publication of the North Carolina Center for Nonprofits, www.ncnonprofits.org.
The craft of direct mail fundraising grew out of what used to be called "direct mail marketing," best known to the general public as "junk mail" because all too often, it advertises goods or services the recipient has absolutely no interest in. Use these tactics to make an impact with your mail.
Today, editing digital footage in online apps or on a desktop computer is fast, easy, and affordable. If the built-in Video Editor in Windows 10 or iMovie in Apple products aren't sufficient, see these these articles for reviews of video editing tips and tools.
Lists of Apps
Your employees are walking billboards for your organization 24 hours a day, seven days a week. The key to harnessing the positive press is to empower your employees so they’re minimarketers for your organization, whether they realize it or not.
Empower Your Employees to be Mini-Marketers
Sample crisis communication plan with samples that you may adapt for your organization. This toolkit includes a crisis communication policy, communication checklist and plan, sample press releases, decision tree, and post-crisis review. (Colorado Nonprofit Association)
Communication is key, especially in a crisis. Read these practical tips from the Nonprofit Risk Management Center (NRMC) on how to present your nonprofit to the media during a crisis.
© North Carolina Center for Nonprofit Organizations, Inc. From Common Ground, a publication of the North Carolina Center for Nonprofits, www.ncnonprofits.org.
Measuring economic impact is an often overlooked way to define, measure, and communicate your nonprofit's value. Economic Impact: A New Approach for Proving Outcomes (Stanford Social Innovative Review, 2015) explores how nonprofits can analyze the full scope of their economic contributions to better understand their impact and more successfully communicate their success to build on it moving forwa
A Practical Guide to Integrated Communications - When you've finished with this interactive guide from Idealware (now Tech Impact), you will understand how to create a cohesive integrated communications plan to keep people in the loop about your organization and the amazing things it accomplishes and more.
Many nonprofit organizations struggle with the concept of marketing themselves and their missions. It seems too sales-centric, too fueled by money. They ask, "Is it slimy to apply marketing to nonprofits?" Our answer: Definitely not. (Network for Good)
7 Steps To Creating Your Best Nonprofit Marketing Plan Ever