58 minutes
Did you know that around 60% of donors only give one time to a nonprofit organization? Combatting this natural attrition of one time givers is a daunting challenge, surely, but there are ways to mitigate it. Presented by Network for Good, this webinar centers around loving your donors and ensuring the most upside to retain one-time givers. We will discuss time-tested strategies to engage, steward, and upgrade new donors including how to:
- Develop a comprehensive plan to thank, engage, and steward year-end donors to increase retention
- Put new storytelling ideas into practice to best present value to new donors
- Implement a targeted communication strategy centered around cultivation and #DonorLove
Network for Good will also briefly share information about their donor management software options catered to small to mid-sized nonprofits.
Presenter Information:
Network for Good
Principles and Practices
