Whether you’re applying for funding, pitching a new program initiative, lobbying for a policy solution, or asking for a raise, your success hinges upon your ability to make your case. In this session, you'll get back to the basics of how to get what you need and want for your nonprofit. Using real-world examples shared by participants, we’ll walk through the steps of clarifying your goals and desired outcomes, understanding your audiences, mapping your resources, and choosing the strategy and tactics that make sense for your organization.