Messaging is a powerful skill set for nonprofit staff, boards, and volunteers. If we want community members to engage in our mission, volunteers to serve, and donors to increase giving, we must first give them more. Strategic messaging has the power to motivate people into action. As fundraisers, it is easy to develop “asking tunnel vision.” But at the end of the day, we are asking other people to volunteer time or part with their hard-earned money. How do we pair direct mail opportunities and best practices with a powerful message to build organizational capacity and stability? This workshop offers simple strategies and best practices for engaging recipients of direct mail to open doors and generate support. By focusing on impact, the value of a dollar, and follow-up reporting, you will be able to connect with a donor, emotionally, mentally, and intellectually.
- Understand the lengths and format of the most successful appeals;
- Direct mail best practices;
- How to manage segmenting effectively;
- Determine how to tweak letters to achieve different goals;
- Learn new approaches to crafting a compelling call to action;
- How and when to consider direct mail as a new funding stream
This webinar is Part 2 of a series on Direct Mail Appeals. Learn more about Part 1. Non-Members, register for both webinars and save $10!
Center-Hosted EventAll Others: $30
About the Presenter:
In 2009, visionary, Mandy Pearce, founded her flagship company, Funding for Good, to equip organizations with all of the skills and tools needed to become successful and sustainable. She continues to enjoy evolving this company to meet the changing demands of the nonprofit world. For over two decades, Mandy and her team of experts have shared their proficiency in fundraising through executive coaching, strategic and development planning, seminars and specialized consulting programs. Mandy’s dynamic teaching style has brought thousands of people to her presentations at conventions, training workshops and online platforms. Mandy established Funding for Good, Inc. upon the core values of honesty, efficiency, direct communication and bringing sustainable dollars to local communities. Mandy lives in Hickory with her husband, Ricardo, and their two furbabies, Dalli and Max. She and Ricardo also own and operate a successful landscaping and custom woodworking company. On her days off, Mandy enjoys working in their garden, sipping sweet tea on their porch swing with a good magazine, and cooking gourmet meals for their family and friends.