The Racial Equity Message Guide grew out of a request from advocates to advance both equitable policies and conversations about structural racism with decisionmakers. The guide includes tested messages to secure racial equity language in public policy. (American Heart Association's Voices for Healthy Kids, 2021)
TechSoup offers several resources on Social Media for Nonprofits, written for organizations seeking to use such online platforms for fundraising and mission advocacy.
"The Nonprofit Jenni Show is a podcast for nonprofit professionals, board members, and community leaders. Every week, Jenni (a charitable marketing coach) invites nonprofit leaders to share their stories and advice for facing common management, marketing, and development challenges."
The Fundraising Talent Podcast has over 200 episodes "asking our profession's most difficult questions" and is hosted by Jason Lewis, CFRE & AFP Master Trainer. Some podcast episodes are also availalbe on the YouTube channel Responsive Fundraising.
Microsoft's Disability Answer Desk offers archived recordings of their 12-part Accessibility Learning Webinar Series from 2019 and their 3-part mini series on working remotely from 2020. These presentations are intended to demonstrate how Microsoft's products are accessible to differently abled folks, as well as compatible with assistive technology, and how abled folks can use products like Teams or
In The Harvard 100's "How to Take Care and Feed Your Nonprofit's Donor/Investor Base," Matt Cronlund and Chuck ReCorr discuss donor networking ideas to sew the seeds for future fundraising, what major donors want to hear in appeals, and results donors/investors wish to see as an outcome of their charitable contributions.
External communication policies for the organization's official use of social media
Whether for Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok – or whatever platform rises to popularity next – your nonprofit will need a coordinated strategy to maximize the benefits from the hard work invested in managing your organization's online presence.
Your nonprofit's response to a crisis or bad publicity greatly affects your organization's reputation. Use this sample nonprofit crisis communications plan template to ensure that you respond promptly, accurately and confidently during an emergency, and in the hours and days that follow that crisis. (Bloomerang, 2016)
Seeing is Believing: A Guide to Visual Storytelling Best Practices provides tips on harnessing the power of images and other visual mediums to tell your nonprofit's story.