Marketing and Communications Coordinator

The North Carolina Academy of Physician Assistants (NCAPA) is hiring a Marketing and Communications Coordinator to join our team in supporting the PAs of North Carolina. In this role, you will implement marketing and communication strategies for NCAPA. You will also be responsible for content development and brand management of the NCAPA website and organizational materials. In addition, you will manage member communications. 

Major Duties and Responsibilities:

• Develop and implement marketing strategies to promote NCAPA, NCAPA services and programs, and the PA profession to member and non- member PAs, other health care professionals, and the public
• Develop marketing messages and ensure consistent branding
• Write, coordinate, edit, and distribute regular communications
• Create and/or work with graphic designer to develop printed and/or digital materials 
• Manage content, update web pages to ensure that the NCAPA website is an attractive, easily navigable source of relevant, up to date, and timely information for and about the PA profession
• Oversee the organization’s email and digital media marketing campaigns
• Create and/or obtain and edit content for the NCAPA website, The Pulse blog, and social media sites
• Develop and implement social media strategy and content for all large events and advocacy initiatives that will drive membership, promote CME offerings, and other organizational needs

Necessary Knowledge, Skills, and Abilities:

• Strong analytical, writing, verbal communication, and presentation skills
• Excellent interpersonal skills with the ability to network and build relationships
• Ability to handle multiple projects simultaneously, work independently and as part of a team
• Knowledge of web design, maintenance, and social media
• A commitment to the value of the PA profession and the value of membership in NCAPA
• Project management skills, including the ability to develop timelines, meet deadlines and stay within budget
• Knowledge of AP Style
• Proficient using Microsoft Office applications
• Experience with YourMembership or similar AMS, WordPress, email marketing software, CVENT, Canva, Adobe Suites, and/or social media management tools a plus

Education and Experience:

• Minimum of Bachelor's Degree with an emphasis in marketing, communications, non-profit management, or a related field. Equivalent combination of education and experience will be considered
• Minimum of one year experience of relevant professional experience in the fields of marketing, communications/public relations, social media management, and/or journalism
• Pre-PA candidates considered with relevant experience

NCAPA is committed to creating a culturally diverse and inclusive organization and invites applicants of all backgrounds to apply.