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Optimizing Nonprofit Marketing Processes with AI

Yes, generative and predictive AI are reshaping nonprofit marketing, but strategy matters. 

In this one‑hour webinar, you’ll learn how organizations are using AI right now to automate workflows, run smarter campaigns, and build data-driven dashboards. We’ll share stats and examples from the real world and practical templates and tool tips to help you learn how to think strategically, so AI supports your message, not replaces it.

Whether you’re dabbling in ChatGPT or starting to build more integrated workflows, this session will help you take the next smart step to help you build better systems, track performance, and prove AI’s value without tech overwhelm.

What you’ll learn:

  • Data-backed examples and success stories from nonprofits
  • How to use AI to personalize outreach, segment audiences, and improve campaign timing
  • Where AI can save you time
  • Tools and prompt ideas for getting unstuck and sparking creativity
  • What to watch for: policy recommendations and tips for using AI ethically and transparently
  • How to evaluate AI’s value for your team (even with limited resources or staff)
     
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Virtual
Cost:
$49 (free for NPMG Pass Holders)
Presenter:
Anysa Holder, Senior Advisor, Nonprofit Marketing Guide

About the Presenter

Anysa Holder has spent nearly two decades working across nonprofits, healthcare, and finance, but the social impact sector is where she has always belonged. She currently serves in a senior leadership role at a national nonprofit while also consulting for organizations looking to strengthen their marketing, fundraising, and advocacy efforts.

She co-chairs a national network of fundraisers and serves on several advisory boards, including those focused on children’s mental health and university-level marketing education—both areas she is passionate about.

As a Senior Advisor with Nonprofit Marketing Guide, she brings that same passion to teaching and mentoring nonprofit professionals, helping them tell their stories more effectively and connect with the right audiences.

Anysa is a certified Project Management Professional (PMP), a pursuit fueled by her commitment to helping mission-driven organizations move from ideas to action. Whether launching a campaign, restructuring a team, or executing a new strategy, she thrives on creating the structure and momentum needed to turn big visions into meaningful impact.

Outside of work, she enjoys discovering new hiking trails with her fur-child, Paulo, and hosting LRDPs (Living Room Dance Parties) with family and friends. She recently earned her boating license and hopes to one day partner with local organizations to introduce more people to the water—an experience that, like her work, is all about guiding people through new territory with confidence and direction.