This step-by-step live webinar will guide you through the key components of a comprehensive communications strategy, tools for overcoming internal hurdles, and recommendations for how to implement your plan successfully. We’ll cover how to craft core messaging tenets and determine how to apply them to different audiences and across all sorts of channels – from canvasser talking points to your website and social media to traditional newspaper op-eds.
By the end of this 90-minute webinar, you’ll have a clear, simple structure for your organization’s next – or maybe first! – strategic communications plan and the deep understanding of how all the parts fit together.
Participants can earn 1.5 CFRE points.