Talk to the Right People – the Right Way
Let’s face it – nonprofit communications is a juggling act. One minute, you're updating a funder, the next you’re connecting with program participants or rallying volunteers – sometimes all in the same day.
Strategic communication means speaking to your audience in a way that resonates. Here are some ways to keep your message on point.
Effective communication starts with one basic principle: Know your audience. Not everyone needs the same information, and they certainly don’t want to hear it the same way.
- Funders and donors want to hear about results. They want to know their support is making a measurable difference. “Our program boosted attendance by 35%.”
- Program participants need clear, compassionate updates. They want to hear how your work affects their lives and what they can expect next. “We’ve extended hours to fit your schedule”
- Volunteers thrive on appreciation and clear direction. They don’t just want to help – they want to feel like they matter.
Timing and Channels Matter. Ask your audience how they prefer to hear from you – and listen. A message delivered in the wrong format can easily be overlooked, even if it's important.
Whether you’re writing a grant, making a flyer, or just chatting with a community member, remember: It’s not just what you say. It’s who you’re saying it to and why. Keep it clear, kind, and mission-aligned.
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