Development & Marketing Manager

ROLE OVERVIEW
The Development & Marketing Manager plays a critical role in execution and coordination,
supporting SERP’s fundraising, communications, and brand presence. Reporting to the Director of Development, this role supports donor outreach and fundraising operations, develops compelling impact narratives, manages marketing and communications, and serves as a key liaison with external consultants and partners. The role collaborates closely with the Director of Development and, together, supervises a part-time Communications Coordinator.
 

KEY RESPONSIBILITIES
Development Operations & Donor Support
● Support donor outreach, stewardship, and messaging efforts aligned with the strategy set by
the Director of Development.
● Assist with donor communications, acknowledgements, cultivation materials, and
engagement touchpoints.
● Update and maintain the CRM with accurate, timely information on donor interactions, gifts,
and engagement history.
● Support grant tracking, reporting, and compliance, including maintaining grant calendars and
documentation.
● Serve as a liaison to external fundraising contractors or consultants, as directed by the
Director of Development.
● Support implementation of SERP's planned giving policy, including donor education,
communications, and stewardship coordination with the Director of Development.

Impact Storytelling & Narrative Development
● Develop impact stories and compelling narratives that demonstrate SERP’s community
outcomes, partnerships, and collective impact.
● Translate programmatic data, outcomes, and resident stories into donor- and public-facing
materials.
● Collaborate with program and operations staff to gather information that supports accurate,
meaningful storytelling.
● Ensure narratives align with SERP’s community quarterback model and brand voice.

Marketing, PR & Brand Management
● Update and maintain marketing materials to ensure alignment with SERP’s brand standards
and strategic priorities.
● Manage collateral design and production in partnership with third-party consultants, ensuring
brand consistency and quality.
● Serve as the internal liaison for marketing, communications, and PR efforts, coordinating with
external partners and vendors.
● Support the development and dissemination of organizational messaging that shapes public
perception and strengthens SERP’s reputation.

Media Relations & Public Engagement
● Lead media relations and public engagement activities, including drafting press releases and
supporting media outreach.
● Coordinate communications related to partnerships, milestones, events, and organizational
announcements.
● Build and maintain relationships with media outlets, community partners, and
communications stakeholders.
● Support the development and implementation of crisis communications protocols to protect
organizational reputation and maintain stakeholder confidence.

Data, Reporting & Performance Tracking
● Gather and track data related to marketing and fundraising activities, including engagement
metrics and campaign performance.
● Monitor media coverage, public sentiment, and brand perception using available analytics and tools.
● Prepare reports and summaries to support internal learning, decision-making, and reporting
needs.

Team Collaboration & Coordination
● Collaborate with and help supervise the part-time Communications Coordinator, in
coordination with the Director of Development.
● Support cross-functional collaboration with programs, operations, and leadership to ensure
alignment across messaging and outreach.
● Participate in internal planning and coordination related to fundraising campaigns, events, and communications initiatives.

Hiring Requirements and Attributes:

• Passion for the mission, vision, and values of SERP

• Proven skill in distilling information into compelling, easily digestible narratives; presenting information in an inspiring and persuasive manner

• Proven ability to listen and respond to develop mutual understanding and trust

• Expert written and verbal communication skills 

• Awareness and willingness to grow in the understanding and application of practices that promote racial equity and inclusion

• A consummate professional with high ethical standards of conduct, integrity, and fiduciary responsibility.

• Bachelor’s degree and at least two years of professional experience in philanthropy

• Preferred candidates bring experience in nonprofit fundraising, marketing strategy, and brand management to strengthen our mission’s reach and impact.