Communications Specialist

Communications Specialist Job Description
Overview
Reports to: West End Revitalization Association (WERA) Executive Director
Location: North Carolina (Hybrid; weekly in-person meetings in Mebane, NC)
Type: Full-time
Salary: $40,000 USD/year
Deadline: November 20, 2026

Organizational Overview
West End Revitalization Association (WERA) promotes positive measurable change in communities of color, in the pursuit of climate and environmental justice, led by people of color with lived experience, through collaboration with community members, stakeholders, and all levels of public leadership. WERA is a 501(c)3 nonprofit community organization founded in 1995 to protect the historically Black and Indigenous communities of West End and White Level in Mebane, NC from targeted destruction resulting from the NCDOT 119-Bypass/Overpass construction project. We work to support communities of color in Alamance, Orange, and Durham Counties and beyond through climate and environmental protection, popular education, and community leadership. Our strategy for accomplishing our mission includes advocating for access to basic public amenities and equitable infrastructure for impacted communities, empowering people to address institutional racism that fosters social inequity, advocating for a just transition to renewable energy, using the WERA Community Owned and Managed Research (COMR) model to implement positive change, and increasing community involvement in impactful legislation at local, state, and federal levels. We are a BIPOC-led (Black, Indigenous, people of color) organization that believes in equity and the inclusion and
humanity of all marginalized people. WERA’s work is grounded in Title VI of the Civil Rights Act of 1964, federal public health statutes, and The Principles of Environmental Justice.
To learn more, please visit: https://weranc.org

Position Function:
WERA is seeking a motivated communications professional who is passionate about contributing to the growth and continued development of a longstanding, community-based nonprofit organization. The Communications Specialist is responsible for developing and implementing communication strategies that increase awareness of the organization's mission, programs, and impact. This role manages content creation, website management, social media, email marketing, public relations, and donor communications to engage stakeholders and support fundraising efforts.

Key Responsibilities Include:
● Create and distribute compelling content for newsletters, website updates, annual reports, and marketing materials.
● Develop stories that highlight program successes, community impact, and beneficiary
experiences.
● Ensure consistent messaging and branding across all communication channels.
● Manage the organization's social media platforms and online presence.
● Create engaging posts, graphics, videos, and campaigns to increase audience engagement.
● Monitor analytics and provide recommendations to improve performance.
● Support website content updates and optimization.
● Assist with fundraising campaigns through email, social media, and promotional content.
● Support communication efforts for volunteers, staff, board members, and community partners.
● Write press releases, media advisories, and public statements.
● Cultivate relationships with local media outlets and community organizations.
● Support the marketing and promotion of fundraising events, community programs, and special initiatives.
● Create event materials including invitations, flyers, signage, and post-event communications.
● Build and manage a library of WERA photos, videos, links and graphics for use across programs and communications.
 

Qualifications:
● Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
● 1–3 years of experience in communications, marketing, public relations, or nonprofit outreach.
● Excellent written, editing, and verbal communication skills.
● Experience managing social media platforms and email marketing tools.
● Strong organizational and project management skills.
● Ability to work independently and manage multiple priorities.
● Commitment to WERA’s mission and motivated to advance its vision
● Ability to travel for meetings, community events, etc.
This job description is only a summary of the typical job functions, not an exhaustive list of all possible responsibilities, and may be subject to change at any time due to reasonable accommodation or other reasons.

Travel Expectations:
This is a hybrid position requiring weekly in-person staff meetings in Mebane, NC, along with remote work and in-person community engagement. Travel may be required throughout WERA’s service area and other locations as needed. Applicants residing in the Triangle, Alamance County, the Triad, Roxboro, Sanford, or other areas within a reasonable driving distance of Mebane are encouraged to apply.

Statement on Attracting Candidates from all backgrounds:
WERA is an Equal Opportunity Employer and strives for diversity among its applicant pool as well as within its staff and board of directors. We strongly encourage people from all backgrounds, especially those of underrepresented populations, veterans, people with disabilities and smart people with non-linear/non-traditional experience and educational backgrounds to apply for this position. Most importantly, the person selected for this position must embrace, advocate for, and deeply value equity and fostering belonging.