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Kivi Leroux Miller shares a true story and provides a sample release you can rework for your organization. (Nonprofit Marketing Guide.com)
When Do I Need a Model Release?
Strategic Communication
The Wizard of Oz. The Godfather. Jaws. When I think about these three classic movies, I recall three very different stories. When screenwriting teacher and storytelling guru Brian McDonald thinks about them, he keeps getting one message.
What Do All Good Stories Have In Common?
Consider how often you check your email every day versus how often you visit other organizations' websites. Other people spend more time in their own inboxes, too. When it comes to cultivation, email marketing is king.
Use Email to Build Relationships and Achieve Marketing Glory
"So, what what do you do?" the VIP asks. You've got a handful of minutes to pitch your nonprofit. What do you say? The Five Parts of the Perfect Pitch
© North Carolina Center for Nonprofit Organizations, Inc. From Common Ground, a publication of the N.C. Center for Nonprofits, www.ncnonprofits.org.
A case-study from storytelling expert Andy Goodman details which works more: stories or data?
Whether you are just starting the communications planning process, checking in on a communications campaign already in progress, or interested in reviewing an effort you have already executed, the Smart Chart 3.0(TM) will help you assess your strategic decisions to ensure that your communications strategy delivers high impact. (Communications Leadership Institute)
Smart Chart for Communications 3.0
Some of the “truths” about black holes are eerily similar of the traits of “dark risks”‒ the controversial risks that cause many nonprofit leaders to look away. This Common Ground article, 9 Truths about Black Holes and Dark Risks, outlines the dark risks and strategies to shed light on them.
The goal of a proclamation is to recognize and celebrate the extraordinary achievements of city residents and nonprofit organizations and to increase public awareness of issues with the hope of improving the well-being of citizens. Contact your local officials to request a proclamation, and view a sample here.
Finding quality images to use in your nonprofit's marketing or fundrasing materials is made easier by snapping your own shots. However, it's important to get permission before using your constituent's image (photo and video) or testimonial in your own marketing. This resource provides a sample policy you may adapt for your organization.
Rick Gove shares his expertise on preparing for a media interview.
© North Carolina Center for Nonprofit Organizations, Inc. From Common Ground, a publication of the North Carolina Center for Nonprofits, www.ncnonprofits.org.