Outside Resource

  • Many nonprofit organizations struggle with the concept of marketing themselves and their missions. It seems too sales-centric, too fueled by money. They ask, "Is it slimy to apply marketing to nonprofits?" Our answer: Definitely not. (Network for Good)

    7 Steps To Creating Your Best Nonprofit Marketing Plan Ever

     

  • Although at times it may seem like only big businesses or recruiters use LinkedIn, it also offers plenty of great tools for nonprofit organizations. Learn how LinkedIn can help your nonprofit extend your marketing efforts and drive growth.

  • Funding pitches need to excite, engage, and inspire a major donor to write the big check. Heather Yandow with Third Space Studio presented at a Center Conference these best-practice tips for creating the perfect major donor pitch.

  • Boards of directors can adapt BoardSource's sample evaluation form for supporting and evaluating their executive directors/CEOs.

  • Does your organization have a process for establishing chief executive compensation? The CEO Compensation Checklist from BoardSource outlines 11 key items to consider when creating a compensation plan to help your organization recruit and retain the best possible chief executive.

  • Creating Fertile Soil for the Merger Option shows research from several organizations that experienced mergers. It reports their reasons for merging and what happened after they merged.  (Nonprofit Quarterly, 2018)

  • Basic Guide to Outcomes-Based Evaluation for Nonprofit Organizations with Very Limited Resources from Free Management Library provides guidance for basic planning and implementation of an outcomes-based evaluation process (also called outcomes evaluation) for nonprofits, especially small organizations with limited resources.

  • A planning guide for successful benefit auctions. (AuctionPay)

  • Use this sample template for board member evaluation from the Pennsylvania Association of Nonprofit Organizations to have board members gage their performance and the performance of the organization.

  • Explanation of qualified sponsorship payments that don't count as unrelated business income. (IRS)

    Publication 598 - Unrelated Trade or Business

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