The Center's resource library has over 800 items covering the breadth of topics in nonprofit management. Find answers to your questions plus articles, sample policies, checklists, and more.
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Social Media Strategy to Supplement Volunteer Recruitment
Lays out a step-by-step plan to set benchmarks for, and monitor progress on, your outreach efforts.
Best Practices for Gift Acknowledgement
Guide for designing and implementing a system to provide donors with timely and meaningful thank yous and acknowledgments.
Donor Thank You Mini-Guide
A short guide to help you create efficacious donor thank yous.
Dissolving a Nonprofit
Nonprofit Dissolution: What to Do When Closing the Doors outlines the steps and tasks involved in dissolving a nonprofit with honor and integrity.
When Do I Need a Model Release?
Kivi Leroux Miller shares a true story and provides a sample release you can rework for your organization.
What Do All Good Stories Have In Common?
What's one common message that all good stories have?
Use Email to Build Relationships and Achieve Marketing Glory
Consider how often you check your email every day versus how often you visit other organizations' websites. Other people spend more time in their own inboxes, too. When it comes to cultivation, email marketing is king.
The Five Parts of the Perfect Pitch
You've got a handful of minutes to pitch your nonprofit. What do you say?
Stories or Data: Which Makes the Stronger Case?
A case-study from storytelling expert Andy Goodman details which works more: stories or data?
Smart Chart for Communications 3.0
The Smart Chart 3.0(TM) will help you assess your strategic decisions to ensure that your communications strategy delivers high impact.
9 Truths about Black Holes and Dark Risks
This Common Ground article, 9 Truths about Black Holes and Dark Risks, outlines nonprofits' dark risks - the controversial risks that cause many nonprofit leaders to look away - and strategies to shed light on them.
Sample Photo Permission
It's important to get permission before using your constituent's images or photo in your own marketing. This resource provides a sample policy you may adapt for your organization.
Ready for a Media Interview?
Rick Gove shares his expertise on preparing for a media interview
Marketing + Donor-Centered Fundraising = Direct Mail Success!
The craft of direct mail fundraising grew out of what used to be called "direct mail marketing," best known to the general public as "junk mail" because all too often, it advertises goods or services the recipient has absolutely no interest in. Use these tactics to make an impact with your mail.