Resource Library

The Center's resource library has over 800 items covering the breadth of topics in nonprofit management. Find answers to your questions plus articles, sample policies, checklists, and more.

For narrow results, be specific with the keywords and topics. For more general results, select a topic or publication type. For Spanish language resources, search keyword espanol.

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Customizing Direct Mail Appeals 

(May 22, 2024 webinar) This workshop offers simple strategies and best practices for engaging recipients of direct mail to open doors and generate support. By focusing on impact, the value of a dollar, and follow-up reporting, you will be able to connect with a donor, emotionally, mentally, and intellectually.

Direct Mail Appeals 101 

(May 15, 2024 webinar) Do you feel like your current donors are getting “burned out?” Are you ready to expand your support base through direct mail campaigns? If you answered “yes” to either of the questions above, join Funding for Good for the dos and don’ts of direct mail campaigns.

Empowering Nonprofits: Leveraging AI for Greater Impact 

(December 12, 2023 webinar) In today's rapidly advancing digital age, Artificial Intelligence (AI) is reshaping industries, and the nonprofit sector is no exception. Whether you're new to AI or looking to optimize its application, this session offers insights into how nonprofits can harness this technology to further their cause, optimize resources, and foster meaningful connections.

Strategic Fundraising Design 

(December 7, 2023 webinar) Effective fundraising is the lifeblood of any nonprofit, and it all starts with a compelling message that resonates with your supporters. This presentation goes beyond the basics, focusing on three key elements.

The Nuts and Bolts of Program Evaluation: Designing Effective Logic Models and Evaluating Service-Oriented Nonprofits

(May 23, 2023 webinar) View this webinar for the knowledge and tools you need to design effective program evaluations and improve the outcomes of your nonprofit programs. We’ll dive into the essential components of program evaluation for nonprofits, the basics of designing a logic model, and the different methods of program evaluation. We’ll also use real-life case studies to learn about how to measure your nonprofit programs’ success and share the story of your impact with relevant stakeholders.

Storytelling for Impact

(April 27, 2023 webinar) From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us. Join Firespring’s Kiersten Hill as she goes through tips, techniques and tools to help the modern marketer tell better and more impactful stories to activate their audiences around ideas and actions.

Fundraising with Email Marketing

(October 6, 2022 webinar) Participants will learn practical and realistic tips on: the basics of email marketing; How to create a donor funnel that works; The anatomy of a nonprofit email marketing campaign; Five secrets of email marketing geniuses.

Making Your Nonprofit’s Case with Storytelling 

(August 30, 2022 webinar) Storytelling is the most powerful tool we have as changemakers. By sharing our authentic personal stories and those of the community we serve (with permission, of course), we can stand out as we stand up for our mission. We attract and inspire an audience that is ready to roll up their sleeves and help us make shifts happen at our nonprofit organization. In this session, we will explore the dynamics of storytelling and create each member of your team’s individual 'elevator pitch' – also known as a verbal business card.

Making Your Nonprofit’s Case: Back to Basics 

(August 16, 2022) Whether you’re applying for funding, pitching a new program initiative, lobbying for a policy solution, or asking for a raise, your success hinges upon your ability to make your case. In this session, you'll get back to the basics of how to get what you need and want for your nonprofit. Using real-world examples shared by participants, we’ll walk through the steps of clarifying your goals and desired outcomes, understanding your audiences, mapping your resources, and choosing the strategy and tactics that make sense for your organization. This session will equip you with the basic strategic framework to make your strongest case to any audience.

Trends in Philanthropy 

(June 29, 2022 webinar) Have you wondered how current trends may affect your ability to attract funding? This webinar will provide an overview of current trends in philanthropy.