Resource Library

(April 25, 2024 webinar) Participants will learn how to create effective fundraising messages that resonate with your target audience, and will develop an understanding of commonly used fundraising documents like 2-pagers, pitch presentations, and cases for support.

This webinar will focus on practical and effective major donor strategies, honing in on cultivating donors that can support the organization in a meaningful way.

(May 22, 2024 webinar) This workshop offers simple strategies and best practices for engaging recipients of direct mail to open doors and generate support. By focusing on impact, the value of a dollar, and follow-up reporting, you will be able to connect with a donor, emotionally, mentally, and intellectually.

(May 15, 2024 webinar) Do you feel like your current donors are getting “burned out?” Are you ready to expand your support base through direct mail campaigns? If you answered “yes” to either of the questions above, join Funding for Good for the dos and don’ts of direct mail campaigns.

(December 12, 2023 webinar) In today's rapidly advancing digital age, Artificial Intelligence (AI) is reshaping industries, and the nonprofit sector is no exception. Whether you're new to AI or looking to optimize its application, this session offers insights into how nonprofits can harness this technology to further their cause, optimize resources, and foster meaningful connections.

(December 7, 2023 webinar) Effective fundraising is the lifeblood of any nonprofit, and it all starts with a compelling message that resonates with your supporters. This presentation goes beyond the basics, focusing on three key elements.

(June 1, 2023 webinar) The term ESG (Environmental, Social, and Governance) has shown up in the media a lot lately, but too few people understand what it means or how it relates to their organization.

(May 23, 2023 webinar) View this webinar for the knowledge and tools you need to design effective program evaluations and improve the outcomes of your nonprofit programs. We’ll dive into the essential components of program evaluation for nonprofits, the basics of designing a logic model, and the different methods of program evaluation. We’ll also use real-life case studies to learn about how to measure your nonprofit programs’ success and share the story of your impact with relevant stakeholders.

(April 27, 2023 webinar) From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us. Join Firespring’s Kiersten Hill as she goes through tips, techniques and tools to help the modern marketer tell better and more impactful stories to activate their audiences around ideas and actions.

Learn more about in-kind donations and how they can help your nonprofit reach its goals.

(October 6, 2022 webinar) Participants will learn practical and realistic tips on: the basics of email marketing; How to create a donor funnel that works; The anatomy of a nonprofit email marketing campaign; Five secrets of email marketing geniuses.

(September 13, 2022 webinar) In this session, we'll explore how to design accurate and informative evaluations that leave your supporters with a clear picture of your progress.

(August 30, 2022 webinar) Storytelling is the most powerful tool we have as changemakers. By sharing our authentic personal stories and those of the community we serve (with permission, of course), we can stand out as we stand up for our mission. We attract and inspire an audience that is ready to roll up their sleeves and help us make shifts happen at our nonprofit organization. In this session, we will explore the dynamics of storytelling and create each member of your team’s individual 'elevator pitch' – also known as a verbal business card.

(August 16, 2022) Whether you’re applying for funding, pitching a new program initiative, lobbying for a policy solution, or asking for a raise, your success hinges upon your ability to make your case. In this session, you'll get back to the basics of how to get what you need and want for your nonprofit. Using real-world examples shared by participants, we’ll walk through the steps of clarifying your goals and desired outcomes, understanding your audiences, mapping your resources, and choosing the strategy and tactics that make sense for your organization. This session will equip you with the basic strategic framework to make your strongest case to any audience.

(June 29, 2022 webinar) Have you wondered how current trends may affect your ability to attract funding? This webinar will provide an overview of current trends in philanthropy.