1 hour, 5 minutes
Fundraising should be easy, and it should work. But most nonprofit leaders struggle to come up with an effective fundraising strategy. They spend a ton of money on websites that don’t bring in new donors. They need to send fundraising emails, but are not sure where to start. When leads slow down, they’re at a loss for how to get them going again. The secret to solving these problems is an email marketing funnel.
Participants will learn practical and realistic tips on:
- The basics of email marketing;
- How to create a donor funnel that works;
- The anatomy of a nonprofit email marketing campaign;
- Five secrets of email marketing geniuses.
This is the email marketing playbook you’ve been looking for that will work for your nonprofit no matter your sector or size.
Presenter Information:
Kiersten Hill, Director of Nonprofit Solutions, Firespring
Principles and Practices
