We continue to share resources and support for nonprofits impacted by Hurricane Helene who are both recovering and serving the needs of their communities across western NC. Resources for Nonprofits + How to Help
Sparklight Strategies is a communications company dedicated to helping non-profits succeed. We use creativity to ignite new possibilities for sharing your story, effectively communicating your mission, engaging supporters, and driving change. Whether crafting narratives, managing digital presence, or optimizing outreach strategies, we are here to help.
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Content Strategy Press Release Social Media Newsletters Blogs & Feature Stories Script WritingIn today's rapidly advancing digital age, Artificial Intelligence (AI) is reshaping industries, and the nonprofit sector is no exception. Whether you're new to AI or looking to optimize its application, this session offers insights into how nonprofits can harness this technology to further their cause, optimize resources, and foster meaningful connections. Join us to:
From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us. Join Firespring’s Kiersten Hill as she goes through tips, techniques and tools to help the modern marketer tell better and more impactful stories to activate their audiences around ideas and actions.
Key Takeaways:
The Opportunity Agenda designed the Vision, Values, and Voice: A Communications Toolkit to help organizations "be effective in moving hearts, minds and policy over the long term...[by] integrated messaging and narrative strategies that both mobilize our base and expand our constituencies by bringing those in the middle toward our cause." The toolkit 
The 2017 Nonprofit Management Master Class Lecture by Dr. Adrian Sargeant presented at Columbia University School of Professional Studies talks about the social psychology involved in cultivating donor relationships. In particular, about how donor satisfaction shifts over the course of the donor's relationship to the organization and what style of communication fundraisers can employ to engage the donor's sense of connection to the cause championed by your nonprofit.
The Racial Equity Message Guide grew out of a request from advocates to advance both equitable policies and conversations about structural racism with decisionmakers. The guide includes tested messages to secure racial equity language in public policy. (American Heart Association's Voices for Healthy Kids, 2021)
Seeing is Believing: A Guide to Visual Storytelling Best Practices provides tips on harnessing the power of images and other visual mediums to tell your nonprofit's story.
Jeanne C. Tedrow, President & CEO, North Carolina Center for Nonprofits
This year, we celebrate Black History Month as we look to the future and hope for this pandemic to pass. With focus on the COVID-19 vaccine and the hope it brings to our communities, it is noteworthy that one of the first people to introduce the practice of inoculation to America was Onesimus, an enslaved Black man from the Massachusetts colony.
While written to help nonprofit leaders think strategically about public policy advocacy, these seven steps are useful to follow when developing fundraising asks, internal programmatic or organizational policy proposals, or other kinds of requests. (Shared with permission by Lisa Hazirjian, Ph.D., Win Together Consulting)