External communications play a role in how your organization achieves your goals. These top 10 tips will help nonprofits enhance their communications strategy in the year ahead.
public relations
Instagram (IG) has a monthly active user base of one billion and has continuously added peer-to-peer fundraising features to its platform in recent years. The resources below help you evaluate whether setting up a business account on Instagram to use for visual storytelling is appropriate to your nonprofit's social media strategy.
Anniversary or other milestones can be a golden opportunity for renewing relationships, sharing your organization's impact, and possibly raising some extra funds. Many of the resources below agree: if you want to have an anniversary event or digital campaign, start planning early!
Getting Started with Your Anniversary Plan
Whether through traditional or digital mediums, nonprofits must tell their stories effectively to garner attention in a crowded media landscape.
How to Tell Stories
The Future of StoryTelling is "a passionate community of people from the worlds of media, technology, and communications who explore how storytelling is evolving in the digital age. Each year we host a two-day summit in New York City that brings together top executives, world-renowned creatives, and cutting-edge technologists to have conversations about the changing landscape of media.
Nonprofits must be conscious of the ways they represent the populations they serve, being careful to respect the individual or group's agency, empower rather than victimize or exploit, avoid re-traumatization, and think ahead about the way presenting that story to the world will affect the storyteller's life in the future.
Introduction to Ethical Storytelling
Public Relations for Nonprofits: Everything You Need to Know
Looking to dive into the world of public relations for your nonprofit? This blog covers everything you need to know about how to develop a PR strategy, pitch to the media, broaden your reach, and much more.
Tony Martignetti Nonprofit Radio - "Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join Tony each week to tackle the tough issues."
TechSoup offers several resources on Social Media for Nonprofits, written for organizations seeking to use such online platforms for fundraising and mission advocacy.
External communication policies for the organization's official use of social media