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The General Data Protection Regulation–commonly referred to as GDPR–is a privacy law pertaining to the collection of online data enacted by the European Union (EU) that took effect May 25, 2018. The law affects organizations regardless of geographic location, since EU residents may visit the websites of governments, private companies, nonprofits, or other organizations providing goods and services, and those websites likely collect and analyze online data related to those website visitors originating in the EU (regardless of whether a transaction occurred).
Cognizant's 2015 white paper "Selecting a Software Solution: 13 Best Practices for Media and Entertainment Companies" is relevant to organizations beyond the intended audience of the entertainment industry.
Use these resources as a starting place to shape your conversations with internal stakeholders and avoid the common pitfalls of adopting new software.
Google Analytics offers valuable insights into your website visitors' activity to help you make informed decision on your communications, marketing, and engagement.
The Center and Google partnered to offer Google Analytics & You, a 2015 webinar on how nonprofits can best use its features and tools.
A well-designed, user-friendly website can help you engage new members, raise money, and communicate with decision-makers. In A Nonprofit's Guide to Building Simple, Low-Cost Websites, TechSoup provides tools and ideas for building a simple, attractive website without breaking the bank.