Today’s nonprofits face an unspoken ethical dilemma: Do we have the right to publish our beneficiaries' stories to raise money? In this interactive session, you'll gain insights into crafting inspiring narratives that prompt your donors to take action without violating the privacy or dignity of your beneficiaries.
Diana will guide you through her EQUAstory™ Framework, an ethical method to tell stories and raise funds for your mission with integrity. When you incorporate this method of gathering narratives, your beneficiaries will feel appreciated and comfortable sharing their genuine experiences. Simultaneously, your donors will understand the impact of their donations through ethically sourced and shared stories. This is a learning experience philanthropic pioneers can't miss!
Non-Members: $65
About the Presenter:
Diana Farias Heinrich (she/her) is an entrepreneur, speaker, and marketer. As the CEO of Habrá Marketing, Diana helps nonprofits use ethical communication strategies and marketing to raise more money.
In her first role in nonprofit marketing, Diana published information about a client that put them in harm's way. She knew there had to be a better way. Over the years, Diana developed a framework for ethical storytelling called, EQUAstory™. Now, she teaches and advocates for ethical storytelling as the first step to community-centric marketing and fundraising.
Diana is a certified Advocate for Survivors of Domestic Violence and for DEI in the Workplace. She holds bachelor's degrees in Literature/Writing and Latin American Studies.
Her proudest accomplishments are being a mom and wife, and helping women in Ghana start a sustainable, clean water business. She enjoys aerial silks, belly dancing, and visiting national parks.