In recent years, email providers like Google, Microsoft, and Yahoo have tightened the rules for getting into inboxes and best practices around list hygiene got stricter.
It can feel like the rules around email deliverability change every month - and oftentimes they do. After a cycle of intense political emailing, you've probably seen your own email getting passed around to a bunch of lists you didn't sign up for. You may be wondering: do all these deliverability rules still apply?
This webinar dives into what rules still hold true NOW. You might be surprised you've been following some outdated best practices. And if that's the case, we'll give you some ideas for how you can dig into your inactive email file - that is, people you've started suppressing - to identify who might be worth giving a second look.