This interactive, hands-on workshop is designed for nonprofit professionals, volunteers, and board members who want to take their annual appeal to the next level. This session focuses on sharpening strategy, deepening donor-centered messaging, and expanding your annual appeal toolkit to increase engagement and response.
Participants will learn how to gain clarity on the purpose of an appeal, explore what truly motivates donors to give, how to center a compelling and authentic case for support around the donor, and how to strengthen the structure, tone, and clarity of their ask. We’ll also dig into how to align your message across different outreach channels to create a cohesive campaign—and where to personalize.
This workshop emphasizes practical application: participants will actively work on their own appeal during the session, receive guidance and feedback, and leave with clearer messaging, stronger framing, and concrete next steps they can immediately implement.
This webinar is also a part of Common Good Vermont’s 2026 Fundraising Series.
- March 5, 1-2 pm: What’s Next for Fundraising? Trends, Technology, and Generational Shifts
- March 10, 10am - 12pm: Designing High-Impact Annual Appeals
- March 12, 10am - 12pm: Grow Your Major Gift Confidence – Strategies for Stronger Relationships & Bigger Asks
- March 17, 10am - 12pm: To Campaign or Not to Campaign – Assessing Campaign Readiness
- March 18, 10am - 12pm: How to Prospect – Finding Foundations to Fund You
$45 All Others
About the Presenter:
Katherine Sims: With over fifteen years in nonprofit development, Katherine Sims (she/her) builds comprehensive fundraising strategies that empower small and mid-sized nonprofits to hone their systems and grow their impact. As both a practitioner and a consultant, Katherine has raised millions of dollars for organizations large and small. Katherine is committed to social change, equity & building a more just world for all.