Most nonprofits have Google Analytics set up—but few use it to its full potential. It can illuminate questions like “How are people discovering us?" and "What do they do when they get here?”
This webinar cuts through the complexity to show you what your data is actually telling you. Learn which Analytics metrics matter for mission-driven work, and how to connect those insights to fundraising, outreach, and program communications.
No technical background needed.
About the Presenter
Carter Hansen is XD Manager, Safety & Security with Regions Digital. He has over 30 years of experience designing and developing web sites and digital services, with 25 years in banking. For most of his career he has been leading teams of experience designers. He spent 10 years leading a product management team, working in investments and wealth management, which included responsibility for the Adobe Analytics platform. He is an avid consumer of and proponent for digital analytics, and how to use them to make informed decisions about products and designs.