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How to Defeat Fundraising’s Silent Enemy: Donor Attrition

Seven out of 10 donors give only once, but this doesn’t have to be your reality. A 10% increase in donor retention will more than double the lifetime value of a donor and minimize your reliance on producing constant appeals for new donors. Join this session to step off of the donor acquisition treadmill and revv up donor retention, including:

  • Why donors leave and what to do about it
  • 6 key drivers that can double the lifetime value of your donors
  • How to establish a powerful and engaging web presence that retains donors
  • What you can learn from annual fundraising effectiveness
  • Findings from AFP's survey report
  • Methods for creating repeat donors

Register now.

Cost:
Free
Presenter:
Jay Wilkinson, Founder & CEO, Firespring