Ready to work more efficiently using AI platforms for your marketing campaigns? Join the American Marketing Association for this 4-week program to get hands-on experience integrating AI to research, plan, create, and measure your marketing.
Week 1: Learn what ChatGPT, Claude, and Perplexity each do best, plus prompting techniques for better results.
Week 2: Use AI to define goals, audiences, and positioning. Create content pillars and your marketing roadmap.
Week 3: Write ads, social posts, and emails. Generate images and video with Midjourney, ChatGPT, and Runway. Create AI voice and music.
Week 4: Pull platform data, summarize and visualize with AI, and build marketing reports.
You'll leave with a complete marketing strategy and real content you've created using AI tools.
This training is worth 8 CEUs to maintain PCM® certification.