Evaluation and data collection do not have to feel overwhelming or disconnected from your organization’s real work. In this interactive webinar, participants will explore practical ways to use evaluation, strategic learning, and data to better understand impact, strengthen programs, communicate results more clearly, and support stronger decision-making and funding readiness. Through hands-on activities and real-world nonprofit examples, participants will learn how to identify meaningful learning questions, recognize useful indicators and information sources, and begin turning data into a clearer story about their organization’s work and impact.
By the end of the webinar, participants will be able to:
- Reframe evaluation and data as tools your organization can use to learn, adapt, and make stronger decisions (not just report to funders);
- Recognize how strategic learning, data, and evaluation can help organizations communicate their impact more clearly and strengthen readiness for future funding opportunities;
- Identify 1–2 practical evaluation questions that could help your organization strengthen programs and better understand its impact;
- Understand how qualitative and quantitative data can be used separately and together to better understand what is happening, why it is happening, and what it means for your organization’s work;
- Apply a simple storytelling framework to translate evaluation findings into a clear learning story that supports reflection, decision making, communication, and action
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Center-Hosted EventAll Others: $35
About the Presenters:
Dr. Kim Gregson, Senior Evaluator with Collaborators Consulting Group, brings extensive experience helping nonprofits, foundations, universities, and federally funded initiatives use evaluation and data to strengthen programs, deepen impact, and support more strategic decision-making. With a Ph.D. in Human Development and Family Science and a background as a mental health therapist working in nonprofit and community settings, Kim brings both analytical rigor and deep compassion to her work. Kim has led large-scale, multi-year evaluations and strategic learning partnerships across a wide range of sectors, including youth development, education, public health, climate justice, relationship and family services, workforce development, and community initiatives. She specializes in helping organizations move beyond “evaluation for compliance” toward practical, community-centered approaches that support real-world impact. Known for translating complex information into accessible and actionable insights, Kim frequently facilitates workshops, webinars, strategic learning sessions, and conference presentations on topics including evaluation planning, logic models and theories of change, data storytelling, participatory learning approaches, and using evaluation to strengthen organizational impact and funding readiness. Outside of work, Kim and her husband stay busy adventuring with their three boys and exploring the country in their off-grid camper.
Dr. Stacey Kesten is an equity-oriented researcher, evaluation practitioner, mentor, and advocate focused on the intersections of community wellbeing, strategic learning, and social change. She received her Ph.D. in Teaching & Learning from the University of Miami in 2016. Prior to her Ph.D. she earned a Master's of Science in Education with a specialization in Community and Social Change from the University of Miami and a Master’s of Education in Educational Psychology from the University of Regina, Canada. Over the past 15 years, Stacey has led or played a supportive role on more than 50 research and evaluation projects across Canada and the United States. She has extensive experience with a wide range of methodological tools and approaches for understanding complex social and organizational phenomena and applying evaluative thinking and practices to investigating and assessing process, outcomes, and impact. She thrives when given a challenge and is a true eval nerd, taking great pleasure in solving complex evaluation-related problems through conceptualizing innovative design solutions and taking the time to learn from and reflect on evaluative practice. In addition to consulting, Stacey has taught several university courses and regularly guest lectures on collaborative approaches to evaluation.