Join the American Marketing Association for a free virtual conference that looks ahead to what’s next in marketing. Industry leaders and trend-watchers will explore the forces shaping the marketing landscape in the coming year—from shifting consumer expectations and emerging technologies to evolving team structures and measurement strategies. Whether you’re planning campaigns or setting long-term strategy, this event will help you prepare with clarity and confidence.
Keynote Speakers
- January 20: “Key Insights from the 2026 Trends Report“ with Bennie F. Johnson, CEO, and Molly Soat, Vice President, Professional Development, American Marketing Association
- January 21: “The Year Ahead – Turning Insights from the Past into Strategies for the Future” with Ryan Watson, Senior Director of Consumer Strategy & Occasion, The Coca-Cola Company
Key Conference Takeaways
- Key marketing trends to watch in the year ahead
- Insights into how AI and tech will reshape marketing roles and workflows
- Predictions for evolving consumer behavior and expectations
- Tips for aligning strategy with brand values and business goals
- Tools to help guide planning, budgeting, and innovation
Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event.