Your supporters deserve creative that is engaging, informative, and helps them feel connected to a cause they care about. As a fundraiser or marketer, you want to put out messaging that is fresh, vibrant, delightful, and effective.
And you know how! You are smart, you have good ideas, you know compelling writing and sharp design when you see it. You can tap into emotion and express urgency with the best of ’em. People enjoy your personality, and they think you have a nice smile.
So why is consistently good creative so hard to come by? The truth is, when you’re delivering dozens of emails, SMS and MMS messages, ad variants, and more… when timelines are tight and budgets are limited… when inspiration fails to strike… any of us can end up with messaging that is just kinda “meh.” Routine. Boring. Lifeless.
We can do better. Join Will Valverde, M+R Senior Vice President, Creative, for an exploration of creative process, the barriers that hold us back, and the solutions that work. Find out how you can build a program that encourages creativity and routinely delivers exceptional creative, time after time.
About the Presenter
Will Valverde is Senior Creative Director at M+R and co-writer of The M+R Guide to Effective and Ethical Direct Response Creative. Over the past 18 years, Will has written millions of words of fundraising, advocacy, and marketing copy for nonprofits of all types. He also leads regular writing and editing trainings for M+R staff and clients.