Facts and statistics don’t work. Brilliant arguments don’t work. Super-clear explanations don’t work. If you want people to pay attention to what you’re saying and then take the action you want them to take, you must tell a story. The right story. Join this webinar and learn the secrets to the right story, such as:
- Three things you owe every donor
- The most important word in the storyteller’s dictionary
- The story NOT to tell (that almost everyone tells you is the right story