Join Nonprofit New York for a conversation to uncover the art of mastering your policy communication game, and discover how to elevate your advocacy by creating a strategic communications plan. Dealing with complex, often contentious public policy issues and developing policy communication plans that navigated the complexity with clarity and authenticity and Help advance legislative and policy strategy (community engagement, direct lobbying and local media outreach) . Communications leads are both more likely to define their success as riding on a combination of programmatic, advocacy, community engagement, and fundraising goals. Communications directors are often tasked with acquiring and retaining not just donors, but program participants, advocates, and volunteers. They must also build influence with elected officials, the media and other community power brokers. To serve the missions of their nonprofits, most communications/marketing directors have multiple goals, of which fundraising is just one.
In the midst of information overload, policy and advocacy communication is unlikely to reach citizens effectively. While many organizations and companies reach people with eye-catching headlines, TikToks and flashy advertisements, policy and advocacy communicators cannot keep reach them them with their traditional lengthy press releases focused on facts and data. This type of information can quickly lose the interest of the people.
Even if government communication reaches the public, it may fall short in effectively persuading them to participate in the advocacy campaign. The goal of policy communication can be thought of as informing citizens of the existence of a policy and persuading them to participate in and/or comply with the policy requirements. If indeed people are emotionally-driven and “shallower” in the new environment, they are less likely to be persuaded by the traditional ways of communication, and the rate of policy participation or compliance may decline in the new information environment.
This presentation with equip you with tips and case studies from areas like Human Rights, Poverty Relief to build a robust approach to creating policy and advocacy communications campaigns.
Key Takeaways:
- Learn about the changing dynamics of policy communication.
- Discover practical tips for crafting strategic policy communications plans.
- Build compelling narratives that resonate and inspire action.
Participants who complete the post-session evaluation can receive a PDF copy of the presentation.
Non-Members: $45
From the Host:
This meeting is open to staff and board members of current Nonprofit New York member organizations and non-member organizations. Organizations may send more than one individual to participate, HOWEVER if the event sells out registration may be limited to ONE person per organization due to space constraints.
Refund policy: Registrants who cancel their registration on or before 1 week will receive a full refund. Those who cancel on or before DAY PRIOR will receive a 50% refund. No refund will be made for cancellations made on or after DAY OF. All cancellations must be submitted in writing.
Registration is required. Please be advised that by registering for this event, unless we hear from you otherwise, we will include you as part of our regular mailing list. Please also be advised that the event will be recorded by Nonprofit New York. By enrolling for this event, you hereby: (1) give consent for Nonprofit New York or any third parties to use your photograph or image in its print, online and video publications; (2) release Nonprofit New York, its employees and any outside third parties from all liabilities or claims that you might assert in connection with the above-described uses; and (3) waive any right to inspect, approve or receive compensation for any materials or communications, including photographs, videotapes, website images or written materials, incorporating photos/images of you. To revoke this waiver, please email Programs Director, Darby Masland, dmasland@nonprofitnewyork.org.