Nonprofit Essentials: Advanced Fund Development

An interactive course that focuses on current and prospective donor research strategies and techniques, securing the gift, and relationship development. Topics include how to

• Craft a case for support to communicate the rationale for supporting the organization’s mission
• Prepare donor-focused solicitation communications to facilitate informed gift decisions
• Initiate and strengthen relationships with constituents through systematic cultivation and stewardship plans designed to build trust in, and long-term commitment to, the organization
• Develop and implement a comprehensive communications plan to inform constituents about the organization’s mission, vision, values, financial and ethical practices, funding priorities, and gift opportunities.

Participants will be asked to share with the presenter before the class at least two samples from their organization of the following: a case for support, direct mail appeal package, major gift proposal, stewardship and cultivation plan, communications plan, gift acceptance policy, newsletter/impact reports, annual report, your job description, volunteer and or board member job description.

Who should take this course: If you do not know or do not have the above examples readily available to share, you are not ready for this class.