You work incredibly hard to keep your mission moving forward. But when it comes to fundraising, many nonprofits are doing it alone – making all the asks, running all the campaigns, chasing all the donors. What if it didn't have to be that way?
Grassroots fundraising turns that model on its head. Instead of your organization carrying the entire weight, you activate your community to fundraise alongside you – deepening engagement, bringing in new donors, and building the kind of momentum that no single direct mail piece can replicate.
This isn't a complicated, expensive strategy. It's about starting where you are, with the people you already have, and giving them the tools and the invitation to be part of something bigger.
This webinar will help you:
- Assess whether your community is ready to fundraise on your behalf and what to do if you're not quite there yet
- Design and launch a peer-to-peer fundraising campaign from the ground up, including digital tools that make it easy for your supporters to raise money in their own networks
- Recruit your "First Five" – the initial fundraising champions whose early momentum sets the tone for your entire campaign
- Find a compelling rallying point – a campaign concept, event, or challenge that gives your community something meaningful to rally around
- Identify joint fundraising opportunities with mission-aligned organizations so you can share resources, grow your donor pool, and reduce costs
- Measure and celebrate your campaign results so you can refine your approach, celebrate community wins, and keep donors coming back year after year
Participants can earn 1.5 CFRE credits. All registered participants receive the webinar recording and materials following the event.