Online giving grew by an average of 15% last year compared to the year before, and about 40% of those gifts arrived in December. That means a lot is riding on the final month of the year when nearly all groups reach out to supporters through social media, email, and other digital platforms. But it is hard to break through during such a busy time.
To lay a strong foundation for success, savvy nonprofits engage donors all year long, so they’ll feel inspired to give at year’s end.
Presenters will explain what’s driving results, share real-world examples of successful tactics, and offer tips to help you adapt their approaches. They’ll also explain how to stay in touch with donors year-round in meaningful ways, create appeals that are sensitive to the current economic climate, and build up to a successful year-end digital campaign.
Plus, you’ll get guidance on planning and coordinating content across many online channels, including a sample editorial calendar to help you get started right away.
Participants can earn 1.25 CFRE credits.