Meaning Making Around What Matters Most

We’re in the middle of a meaning-making epoch that we haven’t seen since the invention of the Gutenberg Press. For the first time in human history, everyone has all the world’s information in their pockets. Generative AI means people can share at warp speed. This influx of information is disorienting and people crave to understand what it all means.

In this webinar, Spitfire Strategies joins us to share emerging and best practices for meaning making in these times. This session is for strategic communicators who want to explore how to do meaning making well, take advantage of existing opportunities, and use the evolving information ecosystem in our favor.

We’ll explore:

• What meaning-making is, why doing it well is crucial, and how to identify the meaning-making opportunities before you.
• The phases of meaning making and how to popularize an idea so that it helps clarify the issues you work on amidst the chaos.
• Examples of strong meaning making happening now that we can watch play out.

Read more about meaning making on Spitfire’s blog.