From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action, and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us.
Join us as we go through tips, techniques, and tools to help the modern marketer tell better and more impactful stories to activate their audiences around ideas and actions.
Key Takeaways:
- An analysis of the Hero’s Journey and other storytelling frameworks.
- Tools to aid in the process of compiling and refining the most compelling stories.
- Using social media story tools to build community and motivate action.
- Exercises that your team can use in order to enhance and refine your storytelling process.
About the Presenter
Meet Kiersten Hill, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. Recognized as a trailblazer in her field, Kiersten’s accolades include being named a Midlands Business Journal 40 Under 40 winner and the 2013 Lincoln Nonprofit Executive of the Year. Her appetite for leadership led her through esteemed programs like Leadership Hastings, Leadership Nebraska and Leadership Lincoln.
Transitioning from the frontline of nonprofit leadership to Firespring, Kiersten was able to amplify her impact by assisting, educating and equipping nonprofits for success on a larger, national scale. Her passion for elevating organizations, their leaders and boards of directors to achieve their mission radiates through her work.
A dynamic thought leader and speaker, Kiersten captivates audiences with her expertise on marketing, fundraising, board development and organizational transformation. In the past year alone, she has led or presented at nearly 100 webinars and nonprofit conferences—her insights sparking inspiration and change. As a certified StoryBrand Guide, Kiersten has unlocked the power of storytelling, guiding nonprofits to craft compelling narratives that resonate deeply with their audiences. Her infectious energy, authenticity and relatability stem from years spent in the nonprofit world, walking alongside those she has the privilege to empower.