How to plan, create, and evaluate a year-end digital fundraising campaign

In this two-part series, learn practical strategies to grow your reach by turning supporters into fundraisers and brand ambassadors. 

The series will cover emerging trends and essential steps for launching a campaign, including goal setting, audience prioritization, theme development, channel selection, and timing. You’ll also learn how to evaluate your campaign by identifying key metrics to analyze and learn from once the dollars come in. Sessions will feature polls, Q&A opportunities, and provide worksheets and resources for an interactive, customizable experience you can apply to your nonprofit’s year-end campaign.

These sessions will help you:

  • Generate new ideas inspired by what other nonprofits are doing
  • Learn about inclusive and equitable fundraising practices
  • Understand year-end and digital fundraising common practices and apply them to your nonprofit
  • Learn how to leverage tools like #GivingTuesday to raise more
  • Plan, create, and evaluate your own year-end digital fundraising campaign

Who should attend?

Development and communications staff from nonprofit organizations with an existing list of individual donors to solicit online and/or offline. Those new to digital fundraising will find the most value in this series, but there is content that all can benefit from.

Please note: This webinar series is open to nonprofit professionals only.

What does it cost?

Fees below cover both sessions and access to recordings and resources from each webinar, which we will share after the event. Register by August 31 with code EarlyDuck to receive 20% off registration.

  • $300: Organization budget: $5 million or higher or consultant
  • $200: Organization budget: $1-$5 million
  • $100: Organization budget: $500,000-$1 million
  • $50: Organization budget: under $500,000
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Virtual
Cost:
Registration starts at $50 (based on org budget)
Presenter:
Menaka Chandurkar, Director of Strategy, Big Duck
Nicole Tufts, Copywriter, Big Duck
Event Contact:
Farra Trompeter