Resource Library

Recommendations and considerations for nonprofits to reopen operations throughout or following a public health emergency or crisis

(December 12, 2023 webinar) In today's rapidly advancing digital age, Artificial Intelligence (AI) is reshaping industries, and the nonprofit sector is no exception. Whether you're new to AI or looking to optimize its application, this session offers insights into how nonprofits can harness this technology to further their cause, optimize resources, and foster meaningful connections.

Beginner SEO tips for nonprofits seeking to promote their website.

(April 27, 2023 webinar) From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us. Join Firespring’s Kiersten Hill as she goes through tips, techniques and tools to help the modern marketer tell better and more impactful stories to activate their audiences around ideas and actions.

(October 6, 2022 webinar) Participants will learn practical and realistic tips on: the basics of email marketing; How to create a donor funnel that works; The anatomy of a nonprofit email marketing campaign; Five secrets of email marketing geniuses.

(September 13, 2022 webinar) In this session, we'll explore how to design accurate and informative evaluations that leave your supporters with a clear picture of your progress.

(August 30, 2022 webinar) Storytelling is the most powerful tool we have as changemakers. By sharing our authentic personal stories and those of the community we serve (with permission, of course), we can stand out as we stand up for our mission. We attract and inspire an audience that is ready to roll up their sleeves and help us make shifts happen at our nonprofit organization. In this session, we will explore the dynamics of storytelling and create each member of your team’s individual 'elevator pitch' – also known as a verbal business card.

(August 16, 2022) Whether you’re applying for funding, pitching a new program initiative, lobbying for a policy solution, or asking for a raise, your success hinges upon your ability to make your case. In this session, you'll get back to the basics of how to get what you need and want for your nonprofit. Using real-world examples shared by participants, we’ll walk through the steps of clarifying your goals and desired outcomes, understanding your audiences, mapping your resources, and choosing the strategy and tactics that make sense for your organization. This session will equip you with the basic strategic framework to make your strongest case to any audience.

(August 11, 2022 webinar) You work hard and wear a lot of hats (with no time to buy the matching shoes). Changing the world can be time-consuming and stressful! Let us lighten your workload and preserve your sanity with this free webinar that’ll help you put your nonprofit website to work for you and make it multitask as well as you do. Go beyond the basics with Molly Coke as she talks about how to leverage technology to help support your mission and make your life easier.

This communications toolkit provides tips, tactics and examples of values-based messaging for short- and long-term campaigns and strategies to shift public narratives and motivate change.

How to use Instagram's platform for storytelling and fundraising.

Video covering legal parameters for nonprofit lobbying and use of various communication channels in grassroots advocacy.

Ideas for designing fundraiser strategies around a milestone anniversary.

(March 3, 2022 webinar) Are you a nonprofit trying to fundraise? You have a board – and believe it or not, your board should function as a fundraising machine. If it runs more like a college clunker than a luxury sedan, check out this recording.

Video master class on cultivating long-lasting donor relationships.